Beneficial Partnership, Superior Collaboration
ISU Co., Ltd.A distribution company that satisfies everyone: close to consumers and helpful to retailers.
ISU's pet supplies business draws on diverse experience and well-honed judgment to deliver business performance recognized as among the best in the Korean market. We are building a healthy pet market where manufacturers can focus on manufacturing and distributors on distribution, each playing to their own strengths.
Transparent Distribution
Through an efficient structure that passes only through the final distribution stage before reaching consumers, we help establish fair distribution practices in Korea and set reasonable consumer prices.
Convenient Purchasing
We sit at the center of distribution, building a convenient purchasing system so consumers can easily find our products online and offline nationwide.
Systematic Partner Management
Through balanced pricing management, proactive support, and fast response for online and offline retailers, we provide a satisfaction system tailored to each partner.
Beyond simple distribution, ISU will be a high-caliber partner that creates shared value.
Key Facts
We grow together with our partners through beneficial partnership and superior collaboration.
- Company Name
- ISU Co., Ltd.
- Founded
- April 21, 2020
- CEO
- Dongwon Kim
- Employees
- 14
- Capital
- KRW 190,000,000
Corporate Identity
ISU's CI symbolizes the pinnacle of pet culture, built on trust and mutual growth.

- Brand Slogan
- Korea's leading source for everything pets
- Brand Color
- A mint harmony where the green of growth meets the blue of trust.#34bbcb
- Concept & Story
- Our sincere care for pets is captured in the ‘Heart’ symbol, representing the shared value of coexisting and growing together with our partners.