Company History

How ISUPET has grown

We promise to do our very best to deliver customer satisfaction across an ever wider range of fields.

2026

  1. OCT

    Oh Happy Pet joins as ISUPET’s U.S. branch

    Established our U.S. presence together with Oh Happy Pet.

  2. SEP

    Launched the website for “Pet Masil” Da Nang, Vietnam

    Extended our Da Nang store to customers online.

  3. JAN

    Major brand partnerships

    Strengthened our distribution portfolio through partnerships with major brands.

  4. JAN

    Acquired distributor “Vanilla Pet”

    Expanded market share and logistics efficiency by absorbing its existing sales network.

2025

  1. OCT

    Launched on “WAMALL,” Korea's armed forces welfare mall

    Secured a stable distribution structure through public and institutional channels.

  2. SEP

    Exported “The Healthy Pawfact” dental chews & supplements to the U.S.

    Verified our quality, labeling, and supply systems against global standards.

  3. SEP

    Expanded our functional supplement & dental lineup

    Strengthened repeat-purchase product lines for recurring revenue.

  4. FEB

    Opened “Pet Masil” in Da Nang, Vietnam

    Entered the Southeast Asian offline market and began testing local distribution.

2024

  1. DEC

    Launched “The Healthy” hydrolyzed semi-moist food (L.I.D)

    Built a premium food line focused on allergy care and functional nutrition.

  2. JUL

    Launched at Lotte Mart

    Secured the quality and logistics capabilities required by major retailers.

  3. JUN

    Launched 5 products from handmade treat brand “Chewraft”

    Expanded our brand portfolio in the treats category.

  4. JAN

    Acquired “Dogflex” from Jusawi House

    Rapidly expanded our categories by absorbing its distribution and product assets.

2023

  1. OCT

    Launched “Groovy” bentonite cat litter

    Expanded our cat lifestyle portfolio.

  2. JUL

    Launched 10 “Chosim” fresh jerky treats

    Strengthened our response to every channel with more treat SKUs.

  3. JUN

    Launched “The Healthy” brand with 2 hydrolyzed semi-moist foods

    Transformed into a brand house built on functional, differentiated formulas.

  4. MAY

    Launched the “Groovy” cat litter scoop

    Expanded our supplies category and brand touchpoints.

  5. APR

    Launched 2 new “Dalbyeol Treats” and 5 “Chosim” cat meat treats

    Strengthened our dog and cat treat portfolios at the same time.

  6. Established a dedicated R&D department / Main-Biz certified

    Built a growth system based on continuous development and management innovation.

  7. ISO 9001 · 14001 certified

    Secured quality and environmental management systems to strengthen distribution and export readiness.

2022

  1. AUG

    Expanded ISU Co., Ltd. headquarters & warehouse

    Improved logistics and inventory efficiency and increased supply capacity.

  2. JUL

    Launched in-house brand “Groovy”

    Expanded our brand portfolio to serve an increasingly segmented market.

  3. JUN

    Opened the ISUPET YouTube channel

    Expanded content-based customer touchpoints and strengthened brand trust.

2021

  1. DEC

    Launched 11 “Chosim” 1kg treats

    Expanded channels and strengthened repeat purchases with a bulk-size line.

  2. JUL

    Launched “Chosim” puppy pads and “Cat State” cat hideaway

    Broadened our response to customer needs by expanding into supplies.

  3. MAY

    Became a vendor for Yuhan Corporation (dog category)

    Strengthened distribution credibility through collaboration with a major partner.

  4. APR

    Built a nationwide dealer network / Signed exclusive distributor agreement with Husae Feed

    Expanded our sales network and advanced our supply and distribution structure.

2020

  1. JUL

    Launched our new in-house pet carrier

    Expanded our revenue portfolio by diversifying product categories.

  2. APR

    Founded ISU Co., Ltd.

    Built a foundation for growth by establishing our organization and operating systems.

2019

  1. DEC

    Launched in-house brand “Chosim” (400g treats & dog chews)

    Began developing our own brands and strengthened product competitiveness.

  2. JAN

    Began sales outreach to online retailers

    Secured early growth momentum through channel expansion.

2018

  1. OCT

    Relocated to Hwaseong

    Reorganized our operating base to support business expansion.

  2. JUL

    Secured 400+ offline accounts in southwestern Gyeonggi

    Expanded our regional distribution network and strengthened our market share.

2017

  1. OCT

    Expanded sales into Incheon

    Grew our account base by expanding across the Seoul metropolitan area.

2016

  1. SEP

    Added sales staff in Suwon and Yongin

    Increased customer touchpoints by strengthening regional sales.

  2. JUL

    Secured 100+ accounts in southern Gyeonggi

    Grew base revenue by expanding our offline distribution network.

  3. MAR

    ISUPET founded as a pet supplies wholesaler

    Launched our business and began building our distribution expertise.